Founding Partner · Year One

The platform for the extra work —built into your program.

Institutionalize commitment into your program’s identity. Founding Partner terms are locked for life and only open in Year One.

The Deal

Locked terms. Year One only.

The Price

About $1 / day per athlete.

$360 / year

$180/ year

50% OffLocked For LifeYear One

Program revenue

$40 / athlete · Year One

Drops to $20 / athlete / year ongoing. Evergreen revenue, paid into the program.

Founding status

Logo + joint announcement

Your program is named on the platform. We announce the partnership together at launch.

The Box

Founding Partner Box · Day 1

YOU.PRJCT+ shirt in your program’s primary color with the signature reflective .uoY mark, plus a YOU.PRJCT+ journal.

The window

Year One closes once

After Year One, founding pricing and revenue share both move. New partners come in at standard terms.

Three Sides Of The Deal

Everyone wins, or nobody signs.

For the club director

  • Brand positioning: institutional commitment to excellence.
  • A program defined by how its athletes develop — not just what they win.
  • Founding Partner status: logo on the platform, joint partnership announcement.

For the parents

  • Visibility into the extra work — they see what their kid is actually building.
  • Access to the platform and Harry — the strategic intelligence layer that gets sharper over time.
  • Their athlete in a system that asks the question every serious one is asking themselves.

For the athletes

  • A system that answers the only question that matters — do you want to be great, or not?
  • Daily structure for the work that separates them — training, mindset, recovery, focus.
  • Their team committed on the same standard. Together, not solo.

Who This Is For

We’re looking for programs that take the extra work seriously.

  • Top-tier youth and high-school programs.
  • Coaches and directors who already say the extra work matters.
  • Programs that want to be known for how their athletes develop, not just what they win.
  • FCA chapters and faith-based athletic programs with a spiritual discipline pillar.

Apply

Tell us about your program.

We’ll respond within 24 hours and walk through Founding Partner terms.

Year One closes once. Build the standard with us.

Cincinnati, Ohio · Founded 2025

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