We're Building SomethingThat Doesn't Exist Yet.
The single best platform for personal development, character development, and high performance — purpose-built for elite youth athletes and the communities that shape them.
The Mission
Nobody teaches young people how to be high-performing human beings.
Schools teach you what to think — not how to think. Not how to build yourself. Not how to close the gap between who you are and who you want to become. The most formative years of someone's life get the least intentional guidance.
Dreams make demands.
They demand consistency when motivation disappears. Discipline when no one is watching. Daily decisions that align with who you said you want to be. Most people don't have a system for that.
So we built one.
We believe that if you can learn to self-direct change, you're never stuck. You always have hope. You can always close the gap.
That's not a tagline. That's the whole thesis.
$1 a Day.
Less than a dollar a day to build the discipline, character, and high-performance habits that will serve your athlete for life. Parents already invest thousands in the game. This is the investment in who they become.
The Full Vision
The Complete Package.
The OS is just the foundation. Here's where we're going.
The YOU.PRJCT OS
Daily routines. Training tracking. Goal setting. Streaks. Data. The operating system that runs an athlete's development — every day.
The Self-Authoring Suite
A structured writing program that helps athletes examine their past, define their present, and articulate a detailed vision for their future. Grounded in decades of psychological research. Built into the platform.
The AI Executive Coach
A personal executive coach powered by AI — trained on our philosophical canon, integrated with your data, and built to challenge you to become who you said you want to become. Not a chatbot. A coach.
All of it — for less than a dollar a day.
The Founders
Hang Around Us Long Enough and We'll Get You to Believe in Yourself.
Harrison and Henry Schertzinger. Brothers. Co-founders. From Cincinnati, Ohio — where they built a lacrosse career from the ground up. They played at one of the best lacrosse programs in the country. Not because of connections or geography. Because of an unshakeable belief in what's possible when you combine vision with relentless work ethic.
The idea started as Change You.niversity — the conviction that when you change, your life changes. That the most formative years of someone's life get the least intentional guidance. That with the right practices, you become who you practice to be.
Harrison's orienting question: how do you alter the trajectory of somebody's life? By impacting their perceptions and then the practices they do daily. Every single thing he's studied — philosophy, psychology, performance science, theology — converges on that question.
YOU.PRJCT is the answer. Not because it was a business opportunity. Because it had to be built.
Cincinnati, Ohio · Founded 2025
It Is Never Too Late to Become
Who You Could Have Been.
If you lead a program that takes development seriously, we want to hear from you.
Cincinnati, Ohio · Founded 2025